Our Story & Mission

Our Story & Mission

The Phoenix Wellness Retreat

The Phoenix Wellness Retreat was founded on the knowledge that a safe, supportive and sacred space can serve as the catalyst for an empowering and fulfilling personal transformation.

Modern life is full of details that prevent us from creating meaningful change. When you’re overwhelmed with obligations, notifications and everyday responsibilities, it is challenging to dedicate time and attention to your own physical, emotional, mental and spiritual health.

The Phoenix Wellness Retreat invites leaders, entrepreneurs and busy individuals to unplug and recharge, with a focus on what really matters. We offer a fully immersive experience, including results-oriented fitness and nutrition programs, wellness support and opportunities to detoxify the mind and body in a healthy, sustainable way.

Our team curates every detail for our guests while making space for exploration and connection with our higher consciousness.

Discover where you are on your personal journey to healthy and balanced living and learn to embrace the knowledge and tools that will inspire maintainable changes in your daily life.

Marsha Ralls

Chief Energy Officer

Marsha Ralls | Founder

Connect with Marsha:

Entrepreneurial Visual Map created by The Vivid Ink Company Inspired by the Journey of our Founder, Marsha Ralls

Founder and CEO Marsha Ralls launched The Phoenix Wellness Retreat in 2018. Her goal was to create a space for personal inspiration, growth and life transformation.

She is a leader in the hospitality, wellness and fine arts spaces, a certified yoga instructor and mindfulness coach. Drawing together her knowledge of fitness, nature, and art, Marsha designed a place for people to reconnect with their bodies, hearts, consciousness and the natural beauty of the world around them.

From an early age, Marsha understood the power of community. Bringing like-minded people together has been a driving force behind every role she has taken on, from fitness instructor to single mother, global art dealer, entrepreneur and beyond. Marsha lives by the credo we are stronger together and create more impact when our purpose and vision align.

Before turning her attention to wellness, fitness and empowerment, Marsha made a significant impact on the Washington, DC, area, serving as a Commissioner for the Arts and Humanities under three mayors. Her legacy in Washington may well be the curation of 4,000 works of art for DC’s Marriott Marquis Convention Hotel.

Marsha’s string of successes includes serving as the President and CEO of Closed Monday Productions LLC, a company dedicated to advocating for the arts and consulting with entrepreneurs from across the world. She founded the internationally recognized global art advisory group, The Ralls Collection, Inc. She has curated over 449 exhibitions with prominent artists, including her mentor, Robert Rauschenberg, Ellsworth Kelly, Annie Leibovitz and showcased the work of five National Geographic photographers in the visual exploration “Cultures on the Edge.” This chronicle of traditional cultures was also shown at the United Nations.

Marsha has been recognized by multiple organizations for her commitment to entrepreneurship and community service. She was honored as National Woman of the Year by the Leukemia and Lymphoma Society in 2001, Entrepreneur of the Year in 2008 by the Network for Teaching Entrepreneurship and Enterprising Woman of the Year in 2019 by Enterprising Women.

She has been a servant leader and member of the global Entrepreneurs’ Organization (EO) for almost 25 years. Recognizing the need for women to support women in business and beyond, Marsha founded MyEO Women of EO in 2014. The EO US East region awarded her the Living Beyond Yourself award for those who display exemplary leadership and service. The Washington Business Journal noted Marsha in “Women Who Mean Business” as one of the top women business leaders in DC. Through her membership in the Economic Club of Washington, DC, she has served as a mentor for college students. She is also a member of the Conscious Capital Senior Leadership Network. Since coming to Asheville, she has joined the Director’s Forum and Collector’s Circle for the Asheville Art Museum.

Marsha founded The Phoenix with a desire to elevate humanity and give her clients the opportunity to slow down and pursue their dream of good health and well-being. Her door is always open to guests who would like to stop by to share their experiences at The Phoenix.

Rising from the Ashes

The phoenix is a mythological creature that voluntarily lights itself on fire so that it may be reborn as a greater expression of itself. The archetypical energy of the phoenix teaches us that we are capable of great transformation if we step into the fire of our own souls, burning away that which no longer serves us, to rebirth ourselves in the light of our highest expression. Upon experiencing great loss, we are presented opportunities to transform our lives. Through conscious awareness of our thoughts, emotions, and actions we shine light on our shadows. In her book Rising from the Ashes, Founder Marsha Ralls shares her story of grief, loss and fear, explaining how misfortune became the necessary catalyst for a powerful rebirth. 

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Our Purpose

To raise the level of human consciousness

Our Mission

The Phoenix Wellness Retreat creates the space, the structure, and the support to guide our guests through a physical, emotional, mental, creative and spiritual transformation that inspires ongoing personal growth and long-lasting contentment.